Marketo also helps SMB’s create personalized Web experiences that work across all devices. If you’re having trouble bringing leads to your website, this tool can help you create and schedule Web ads to catch those in your target demographic. Capturing online and offline conversions help you to save money when it comes to pricey advertising. There’s never been an easier way to get the most bang for your buck. Bloggers Playbook Review
Image by SoftwareFit.
Hubspot can help out every SMB owner, whether they’re novices or seasoned entrepreneurs. With campaign “recipes,” you can quickly generate content assets for your company’s campaigns. Campaign wizards help you ensure a campaign never launches when it’s not yet complete. Hubspot’s user-friendly dashboard displays all campaign analytic data, making it easy for you to determine whether your plan is working (or crashing) before it’s too late.
7 Mistakes That Will Doom Your Marketing Automation Implementation
Hubspot conveniently doubles as an online SEO manager. With an instant analysis of any page’s SEO, you receive a simple to-do list filled with tasks that will boost search engine discovery. Choosing your ideal keywords ahead of time lets the platform provide you with instructions on how to rank for those specific searches. SEO doesn’t have to be nearly as complicated as it sounds.
Image by APK Pure.
MailChimp is an excellent marketing automation tool for the modern business. With the ability to create beautiful emails using drag-and-drop templates, you can connect with leads on a whole new level. New visitors will never go without a welcome email or coupon if you don’t want them to; long-time fans will receive back-in-stock alerts when their favorite item is . . . well, back in stock. If your business partner loves the design and you’re a great copyeditor, good news — MailChimp supports multi-user use, so you can get double the work done in half the time.
MailChimp comes with a whole suite of mobile apps to keep the ball rolling on the go. MailChimp Subscribe allows you to collect signups online or off, while MailChimp Snap lets you send quick, photo-based emails to lists of subscribers from your smartphone. No matter where you are, MailChimp has your automated marketing needs covered.
There are a number of marketing automation tools for SMB’s online, and these are just our favorites. What are your favorite marketing automation features? What tools do you use for your business?
Talk to 10 modern-day sales professionals in various industries, and they’ll likely mention the same can’t-live-without-it sales tools. Investing in building a powerful sales team will pay dividends in driving revenue. Finding the right prospect at the right moment and connecting with that prospect is crucial. New tools help sales teams do it all. Digital Product Blueprint 2016 Review
Sales tech has evolved significantly over the past decade. It’s now easier to personalize your pitches and use social platforms to find the right contacts. But with dozens of tools out there, how can entrepreneurs know which are right for them and their businesses?
LinkedIn recently surveyed over 1,000 salespeople to understand which tools they need most. Interestingly, the survey also uncovered secrets behind top performers — those who meet their sales quotas, consider themselves in the top 25 percent of their departments and expect to exceed their target revenues by 25 percent. Here’s what we learned about the five types of tools sales teams most often use to source leads and close deals:
1. Social media.
While some companies balk at the idea of their employees surfing the internet during business hours, social media could help them do their jobs better. A whopping 90 percent of top salespeople use social selling tools such Facebook, Twitter and LinkedIn, compared with 71 percent of overall sales professionals. About 28 percent of salespeople spend three to five hours per week using social selling tools, while 21 percent spend between five and 10 hours each week.
Social selling — strategically leveraging social media connections to build relationships that deliver mutual benefits before, during and after a deal — has become an indispensable part of the sales toolkit. Salespeople are using social selling to focus on the right people, stay informed on key updates and build trust with prospects and customers.