Alley Cat Allies
Marketing is a fast-moving field, and in the past several years, the industry has faced economic challenges and technological advances that required marketing managers to shift their approaches to promoting products and services. Finally, by looking at the role of content marketing in a strategic way, that’s integrated with overall marketing and customer goals, you don’t need to get buy-in for content marketing or even make the case.
Advanced personalization, testing, segmentation and optimization features whereby insights from among others CRM and interactions across several channels, enable a more personal and more optimized customer experience and better marketing results.
Explore topics such as market segmentation, competitive assessment, SWOT analysis, portfolio management, product positioning, marketing mix considerations, resource allocation and marketing execution.
While it’s impossible to present a perfect ‘catch-all’ event marketing plan – every event is different, as is every lead time, budget and target market – there are many common tactics that should help guide you when setting out your own event marketing calendar.
A notable trend has been sales and marketing professionals who were attracted into the large telecommunications companies in recent years moving to software and IT vendors, where the salaries are generally higher; their skills are easily transferable.
We’ve also put together a handy excel sheet that plots all of these marketing tactics (and a couple of bonus ones not mentioned) into a sample 16-week event marketing template that you can adapt to your specific needs.
Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they’re too skimpy and management would be embarrassed to have them see the light of day, or they’re solid and packed with information which would make them extremely valuable to the competition.