Planning Your Marketing
The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing. Samsung is an example of Holistic marketing where the products are developed keeping the customer in mind, The showrooms are branded in the proper manner, the customer service is polite and the service is fast.
And it’s no wonder: As more marketing efforts continue to live in the digital sphere, savvy marketers need to identify their key performance indicators (KPIs) and synthesize the resulting data to see if their efforts were a big-win or crash-and-burn.
Larger businesses might employ staff for each form of media, or even each media channel that allows them to create unique content for emails, search campaigns, display ads, Twitter, Facebook, LinkedIn and Google+ to take advantage of the nuances of each interface and general audience.
Regardless of what you can or can’t afford, just make sure your marketing is integrated: it takes up to 7 touches for something to sink in for your audience, so if you run a campaign, make sure your outreaches are consistent with content and graphics, and spread across several mediums.
Course work for a marketing master’s is typically comprised of the detailed study of marketing research and strategy, advertising, consumer behavior and psychology, communication, and sales research and management.