A marketing plan is a business document outlining your marketing strategy and tactics. A campaign management system that drives prospect interactions with the brand, measures prospect response to marketing programs, and delivers prospect information to sales representatives through the company’s CRM or salesforce automation (SFA) systems.
Your strategic plan should target all three customer prospects: cold prospects (those who don’t know your business at all, reached through advertisements and direct marketing), warm prospects (those who are familiar with your business, or at least have been exposed to your ads and marketing in the past), and hot prospects (interested customers/clients who know your business and are prepared to work with you).
Develop your understanding of consumer behaviour, integrated marketing communications, services marketing, social marketing, market analysis and brand management and gain knowledge in specialist areas with the International Marketing, Food Marketing and Sport Marketing courses.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
Please build a presence on Pinterest.” We could all build a presence on Pinterest, and it’s important to experiment with new marketing trends, but it’s even more important to understand how each aspect of the marketing strategy fits into our brand goals.
It soon became apparent that organizations and individuals market not only goods and services but also ideas (social marketing), places (location marketing), personalities (celebrity marketing), events (event marketing), and even the organizations themselves (public relations).