What Is Instagram Influencer Marketing? Definitions, Examples
Planning can take a number of forms, depending on where you are in your content marketing journey, but it should be the first — and strongest — thread throughout your content marketing framework. True IMC is the development of marketing strategies and creative campaigns that weave together multiple marketing disciplines (paid advertising, earned media/PR, promotion, owned assets and social media) that are executed across a variety of media, and selected to suit the particular goals of the brand.
Came across another great presentation on successful Marketing Automation here -automation-42710987 Couple of interesting facts in there and I’d love to know your and everyone else’s opinions on what it takes to get your MA implementation successful.
The next most popular techniques were those defined as content (press releases, interviews, case studies, info-graphics, and articles) and promotional (flyers, coupons) marketing (42 per cent each), while traditional marketing techniques (advertisements on radio, TV, print newspapers, and magazines) followed, with 32 per cent of respondents indicating the techniques are still employed for marketing needs.
Integrated Marketing Communications recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact.
However, the important distinction between a marketing plan and a business plan is that the business plan analyzes each level of the business and defines the business as a whole, whereas the marketing plan focuses on how the company defines its specific marketplace and how its products and services appeal to the market.
As a marketing professional, I’ve been called in to help last minute with marketing on new start-ups that have great leadership, interesting products, and even a billion dollar idea that would benefit the masses, but they haven’t set aside hardly any money for marketing, or done any strategic planning.
The old traditional marketing plan used to be long but at the same very detailed also but thats not easy to implement and its quite tough to keep everything in mind when the implementation plan is prepared whereas one page marketing plan can be seen in just one view without turning any page and thats the beauty of this plan which makes it easy to implement.