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Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The product adoption follows a trajectory that is shaped like a bell curve and is known as the product diffusion curve The marketing strategy should take this adoption curve into account and address factors that influence the rate of adoption by the different types of consumers.

A strong referral marketing program could do wonders for your business, however it requires careful planning and needs to ensure the rewards for joining are valuable for your existing customer and whoever they’re referring.

A business plan needs costs as well as sales, and will show profit as well as revenue and gross margin, but the principle is the same: plan the detailed numbers and values of what the business performance will be, and what inputs are required to achieve it.

It is essentially a supporting technology that helps marketers perform the complex and time-consuming aspects of the marketing process, including customer segmentation, campaign management, lead management, and customer relationship management (CRM) integration.

Grass root, untraditional, and low-budget methods that found involve creativity, big crowds of people, and the element of surprise to market or promote a product, service, brand, event, or new launch.

They tie directly into your site or app, adding all of your users into the CRM as soon as they sign up. They’ll then monitor your site stats, showing how people discover you, which parts of your site they’ve seen, and then point out the people you focus on in your marketing efforts.

The 2-year full-time Marketing Management programme will equip you with solid and basic knowledge that will give you the necessary tools to analyse, plan, and execute solutions within the areas of marketing, communication, and sales.

At the 2017 ANA Brand Masters Conference, learn from CMOs and marketing leaders who will share their inspirational approaches to effective, results-driven brand marketing that drive sales, profitability, and return on investment.