Hays Salary Centre
The purpose of this paper is to examine the nature and role of the critical dimension social marketing and its place within marketing scholarly thought. Through case discussions, faculty presentations, and small group activities, you will expand your ability to approach marketing from a strategic perspective, ask the right questions at the right time, sift through the hype, and pursue integrated strategies that make sense for your organization and offerings.
Your brand story : Here, you characterize your content marketing in terms of what ideas and messages you want to communicate, how those messages differ from the competition, and how you see the landscape evolving once you have shared them with your audience.
If your company is considering buying marketing automation and your role involves the acquisition, development or retention of customers, and you want or need a good knowledge of the fundamentals of how to prepare for a successful implantation of marketing automation, then this course is right for you.
The idea of content marketing seems to vary with different people, so to start, my definition of content marketing is: Aligning business and consumer information needs with content.” We’ll see if that holds as we build out a deep dive on each of these different tactics.
The ROI of a blog post used to be extremely difficult to measure, but now, thanks to big data analytics, marketers can easily analyze which pieces of content are most effective at moving leads through a marketing and sales funnel.
All business functions (not just marketing functions) must be coordinated and focused on the central goal of ‘customer satisfaction.’ Put another way, application of the Marketing Concept must be an integrated company-wide effort – and this starts with top management.