Marketing Concepts And Orientations
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The Master of Science in Marketing program prepares students for these growth areas, as well as traditional areas, by emphasizing a proficiency in quantitative skills such as statistics, databases and market research as well as qualitative skills such as consumer behavior.
When You’ll See Results: Our marketing agency team typically our conducts a Q&A Fresh-Eyes Marketing Review, details a Quick-Start Action Plan, produces new creative, installs the R..I. tracking tools & launches your new campaign within 4 to 6 weeks.
Business to Business Marketing: This course will include an overview of raw materials suppliers, manufacturers and middlemen as well as the basics of industrial demand, marketing intelligence systems and analysis, product and service best practices.
Another key part of modern marketing not covered in this definition is integration of channels and communications to create seamless customer journeys – there are many channels – contributor David Sealey identified more than 40 marketing channels in his crowdsourced compilation!
There is rarely a point where you run out of things to do to continue to propel your digital marketing campaign forward, but it’s important to always be investing in things that will produce the best results.