A niche market is a marketing term used to refer to a portion of a market segment in which individuals possess homogeneous needs and characteristics, and the latter are not entirely covered by the general offer of the market. Marketing concept – This concept is radical, compared to the above and focuses on the target market, its needs and wants and a desire to be better than the competition while delivering value to its market.
So, The marketing concept totally relies upon marketing research that helps in identification of segments, their sizes, needs, target market and then by using the right ‘ Marketing Mix ‘, marketing teams makes such decisions that results in customers satisfaction.
Awards : Red herring Asia award 2011, Social Media Agency of the year 2011 and 2012, Entrepreneur of the year 2011, Most innovative use of social media 2013, Social media campaign of the year 2012 are some of the awards received by the company.
That information should inform an understanding of where their strengths and weaknesses lie, which will help you direct focus to where your efforts will be most effective at the end of the market positioning process.
What are the Key Issues to be Covered in my Marketing Plan – Urban Wallace Associates – A marketing plan is a request for funds and a commitment to deliver specific amounts of revenue, unit volume and profit in return.
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Along with necessary educational degrees, companies will also seek candidates with relevant technical knowledge including knowledge of computer software and applications, as well as knowledge of online or social media marketing.