What Is Marketing Concept? Definition And Meaning
The concept explores how digital technology can increase the effectiveness of campaign management and product/marketing design and execution. If people leave, if new people arrive, if memories falter, if events bring pressure to alter the givens, the information in the written marketing plan stays intact to remind you of what you’d agreed on.
In 1989, the American Association of Advertising Agencies defined integrated marketing as: ‘an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other.’ Today, integrated marketing needs to go beyond merely integrating messages and communications.
If you’re producing effective inbound marketing content, you’re generating a steady flow of new, organic leads, and you’re ready to scale your successful efforts, chances are it’s time to focus your efforts on a marketing automation strategy that will nurture those quality leads into paying customers.
Then marketing companies progressed to a selling or sales orientation whereby products will proactively sold based upon features rather than the benefits to the individual customer and his or her needs.
Certainly automation tools for social media publishing and monitoring are different than those needed for email activities and the push for content publishing across several channels adds even more tools for consideration.
To use a farming analogy, if I may, marketing is akin to analyzing crop prices, field conditions and determining what crop to plant-advertising and public outreach nurtures the seedlings, and selling harvests the results.
The programme is a study of international communication and marketing, culture, business economy, analysis and international trade that qualifies you to take on a job within marketing, export, sales, purchasing, logistics, project management, or to launch your own business.
Independently manage the editorial calendar and content for the ARL’s blog, social media properties, and email communications, ensuring calendar and content reinforces marketing campaign imagery and messaging.