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No matter how hard you try to explain what product marketing is and what product marketers do, everyone has a different definition (and this is especially true when you start comparing product marketing vs. product management). And that’s a good thing because when you are able to test and measure you are able to improve areas of weakness, report quantitative results and prove the value of your marketing efforts to the broader organization.
Over the past three years we went from referring to ourselves as a creative agency (web design, SEO and branding) to wholeheartedly embracing the moniker inbound marketing agency.” But we weren’t sold inbound — we experienced it. We are our own best inbound marketing case study.
Mobile Marketing Association defines Location Based Marketing as: any application, service, or campaign that incorporates the use of geographic location to deliver or enhance marketing message/service”.
So, in answer to your question, you only have to do it” in the sense that not doing it will likely result in your brand being incoherent and diffuse, a state described by some as having no brand at all.
But perhaps the most powerful test for applying the concept of marketing in the area of political marketing, is by examination of the applicability of consumer behavior concepts to the area of voter behavior.
A very good example of an organization following societal marketing concept is the Body Shop: Body Shop is a cosmetic company founded by Anita Roddick in 1976.. The company uses only natural, vegetable based materials as ingredients for its products.
An effective training marketing program plan includes comprehensive details about a company’s instructional design approach, such learning objectives associated with specific classes, tools provided by the company to participants, reinforcement resources and the performance measurement strategy.
Leveraging leading-edge digital marketing capabilities as foundation, high-performing marketing organizations identify promising value propositions from customer data, develop the most compelling and profitable offers, and engage customers across physical and digital, direct and indirect interaction channels.