The Importance Of A Marketing Concept
Holistic marketing concept is a part of the series on concepts of marketing and it can be defined as a marketing strategy which considers the business as a whole and not as an entity with various different parts. Societal Concept – This management orientation focuses on satisfying consumers needs and demonstrating long run concern for societal welfare in order to achieve company objectives and attend to its responsibilities for society.
An international power company, for example, used RCQ analysis to adjust its out-of-home and sponsorship mix, efforts that increased reach within its target audience and raised the efficiency of marketing communications by 10 to 15 percent.
Having this data makes it possible to implement an effective lead management process, enabling you to score and prioritize your leads and identify which activities contribute to a marketing qualified lead for your business.
Strategies may already exist in three facets: past marketing strategies for this event, the current marketing strategy for the organization putting on the event (the brand), and the strategies in use by partnering or competing events.
Perhaps most importantly, however, our marketing agency team brings a sharp focus on marketing R..I. tracking, analysis and reporting, which enables continuous improvement in our client’s business results.
Setting the other Ps aside for the sake of this argument, Promotion is the communicative P” that includes sub set elements of Advertising (traditional paid media along with its creative messaging), PR (traditional earned media along with its messaging strategies), Digital/Social, Sales Promotion and several other channels/elements that are designed to promote the organization’s product or service and/or its sales messages and/or calls to action.
Louisa Loran, global marketing director at shipping company Maersk Line, notes that the rise of digital technology has reshaped the way marketers work, providing greater flexibility but also putting more demands on their time.