How Marketing Automation Is Changing The Game In 2017
A company’s marketing strategy includes all the decisions a company makes about how to advertise its products. In the most recent Marketing Performance Management Benchmark study, we were curious as to how much progress each group of marketers Best-in-Class (BIC), Middle-of-the-Pack and Laggards was making in employing MarketingOps to support their MPM and Center of Excellence efforts.
Ultimately, as SMBs finalize their 2017 budgets, they will likely find that the benefits to increasing their marketing budget far outweigh any short-term cost savings that come with reducing it. As more SMBs shift their dollars to online marketing, they will find more prospects and more loyal customers who will visit their websites, read about and rate their products and services, and purchase them and give feedback that will be valuable to the rest of the market.
While most marketing automation software is rooted in the CRM and/or email marketing industry, and email marketing de facto is still the main channel used for automated marketing workflows, an increasing number of channels and touchpoints is being added constantly.
Quick-Start Marketing Action Plans specify the tangible brand marketing, advertising, website design and digital marketing actions to generate more leads, convert more prospects, maximize revenue from current customers and retain high-value/high-volume customer’s loyalty.
Objectives should be SMACO – Specific, Measurable, Actionable, Clear, Ownable Examples of this are: Generate x number of sales leads Raise customer awareness from x% to y% Increase number of sales calls by x% in y months Enroll x new members by y date.
It’s certainly hard to find global stats of marketers that are now using automation software to integrate mobile wallet campaigns – I’d say it is still a small (single digit) percentage but the consumer data I shared shows that mobile wallet marketing (and automation of those experiences) is something Marketers can no longer ignore.
One reason so many small and medium sized businesses fail is that they simply don’t understand how important marketing is to building a strong revenue stream—and so they allocate far too little money to it. Successful and highly profitable businesses know how to allocate adequate funding to marketing each year.
I am planning to create my own outlook (overall business intelligence) & inlook” (introspection of your organizational leadership skills, personal development and core values) guide with a specialized focus on the whole supply chain, starting with you supplier of raw materials and finishing with the end customer.