Work At IHS
Digital Marketing Manager
Managing all marketing for the company and activities within the marketing department. The authors report the results of a survey designed to measure current attitudes of executives and educators toward the marketing concept, its operational adequacy, and its contributions to business and to consumers.
The second one-page plan format I use is a combination of the Kotler plan and the Guerrilla Marketing process as advocated by Michael McLaughlin This one’s not much different from the Kotler plan, but it’s less academic and more focused on emotional triggers that will get your ideal customer to choose you.
Such an orientation may suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, with little likelihood of changes in consumer tastes that would diminish demand.
In addition, taking a look at all of this information in aggregate can help you understand trends among your prospects and leads and which marketing activities are valuable at different stages in the sales cycle.
Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua , enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.
OST is a specialist social media and content marketing agency based in Cambridge, UK. We provide digital marketing strategy, social media management, content marketing and measurement services for our clients and other digital agencies.
Sales/marketing/business plan (1 year min) showing sales and margins by product/service stream, mix, values, segment, ‘distributor’, etc, whatever is relevant, phased monthly, in as much detail as you need.